The subtitle of Curation Nation addresses a question that must be troubling many traditional businesses; How to win in a world where consumers are creators.
Its a great topic and one that should be mandatory reading in businesses around the world.
The last decade has seen the traditional flow of information turned upside down. Whereas information had been created and distributed by a few powerful organisation, it is now created and fed to the world at lightening speed by the masses through blogs, video, photo sharing, social networks and more.
Needless to say, this has been hard for many to understand and deal with. It can change whole business models.
Fortunately Steven Rosenbaum has made a fair effort at addressing the topic and providing some solutions. he is well credentialed too. Rosenbaum created MTV’s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. He is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet.
In this informative guide to the brave new media world Rosenbaum explains in detail why the future of content is context. He explains curation, provides tools and techniques and looks at various different perspectives such as magazines, web platforms and brands.
Importantly Rosenbaum asks and addresses the question: what is your content strategy?
Its a question every business should ask themselves. Then they should read Curation Nation and start finding the answers.