I just came across this excellent bit of modern marketing from a band with a thoroughly retro sound…Bon Iver.
Scanning through the Twitter trending list today I saw Bon Iver. Curiosity being what it is I had to click on it to find out why a relatively small indie folk band from the USA was trending here in Australia.
Most of the tweets were announcing a new song by the band with a link to the free download. Naturally I clicked on the link which took me to a simple landing page inviting me to download the song Calgary for free. All I had to do was supply an email address, which I did.The landing page also had a list of tour dates and an opt-in option for their mail list.
The email I receive less than a minute later thanks me for signing up, allows me to begin downloading the song and invites me to share the free download with my friends on Twitter and Facebook, which I did.
….and the circle continues.
How simple and clever is that? In a matter of minutes I have discovered new music, downloaded it free and shared it with my friends and joined their database. Whatismore, I’m blogging about it and I have noticed they’re already generating plenty of other blogger buzz online.
I bet that Bon Iver will sell plenty of copies of their new album when its released, and that I will receive an invitation to buy. They’ll also have a well attended concert tour.
And its all because of a simple Twitter and Facebook campaign.
How could your business benefit from a bit of folk singer marketing?