Bill Caralis cynically dudding regional listeners – Media Watch
26Oct09

According to ABC TV’s Media Watch last night, some stations in the Bill Caralis owned Supernetwork are not meeting their local content obligations under the Broadcasting Services Act. Caralis is relaying his Grant Goldman breakfast program around the network and claiming it to be local content.

Superstation spokesman Bob Scott said that they comply with local content
requirements and that no one had complained. However Media Watch presenter Jonathon Holmes said that ACMA says it has received a complaint and that ACMA will be investigating.

Holmes claimed that Bill Caralis was “cynically dudding his regional listeners.”

You can view the episode here on ABC online.

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Posted under Radio

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.