Australian web design statistics from NLYZR

22Sep09

NLYZR - How effective is your website?

Since launching NLYZR this year we have been able to generate free reports on over 1000 websites, mostly from Australia. It has given us a fascinating insight into the state of Australian web design industry.

Here are some of the statistics that have emerged after testing 1000 websites:

• Average NLYZR score = 39 /100

• Highest score = 100/100 (well-known US-based site. Several Australian sites have scored high 90′s)

• Lowest score = 2/100 (this site had been outsourced to India by an Australian web designer)

• Only 25% of sites tested have GOOD search engine optimisation. Not great SEO, just acceptable SEO.

• Approximately 42% of sites tested achieved GOOD social media scores. This may be skewed by the large number of our Twitter-savvy followers who have submitted sites to NLYZR. 42% seems a little high to us.

• 19% of sites tested received a GOOD Traffic Conversion score. It amazes us that so many businesses have sites with little or no conversion strategies in place. This appears to be a major issue in Australian websites and web design.

NLYZR has only been running a few months, so we’ll continue to report on the state of Australian websites as the year progresses.

Related stories

• New website analysis tool NLYZR is now live
• Australian website statistics – December 2009
• 3 steps to better web marketing: optimise, attract & convert
• Finally, a social media conference outside the echo chamber
• 5 ways for advertising to adapt to the social media world

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