Australian readers are not loyal to news sites says Nielsen
16Oct09

Source: Adnews 16 October 2009

There is a lack of loyalty to online news providers among Australian consumers, according to Nielsen data.

Nearly three-quarters (71%) of visitors to Fairfax Digital Media’s news sites in September 2009 also visited News Digital Media, and 69% of visitors to Ninemsn’s National Nine News website visited the news sites of Fairfax Digital Media.

More than four in five internet users (86%) consume user-generated content and of those people, 60% read blogs, up from just 48% in the previous 12 months.

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.