Australian marketing bloggers cutting it on world stage

13Jan09

Its been a while since I have looked at the AdAge rankings. Since it launched around 18 months ago, the AdAge Power 150 has been one of the best lists of marketing and media bloggers in the world. It has introduced me to some great online talent and been the source of some sensational information. In short, you could do worse than spend a little time getting acquainted with some of the names on this list.

What has been noticeable to me is the number of Australian based blogs that have clawed their way up the Power 150 in the last year. Considering the size of Australia (22 million) and geographic distance from the rest of the world, Australian bloggers have managed to be noticed in numbers. I guess that’s the beauty of the internet and the way social media makes networking and communication so easy.

So I thought I would take the time to introduce you to the Aussies making blogging waves around the world as per their current AdAge 150 Rank. These rankings change weekly so the numbers might be different when you check, but the quality speaks for itself.

Rank / Blog / Summary

8. Problogger – Darren Rowse. A blogging superstar. One of the hardest working guys in the biz.

83. Bannerblog – site showcasing online advertising.

86. Servant of Chaos – Gavin Heaton’s blog about digital storytelling. The guy who started me blogging.

109. acidlbs – Stephen Collins aka Trib. Corporate Company blog on social media & networking.

146. Young PR – Paull Young. A passionate bloke writing passionately about PR.

157. Get Shouty – Katie Chatfield. A celebration of being passionately wrong, fearlessly right; allowing authenticity to shine.

185. Adspace Pioneers – Julian Cole. A bright young voice in marketing blogs.

246. This ain’t no disco – a site that showcases the inner sanctums of ad agencies around the world. Apparently its Australian-based?

247. Personalize Media – Gary Hayes. Director the Australian Laboratory for Advanced Media Production.

268. Better Communication Results – Lee Hopkins. Communication strategies in an online environment.

274. The Inspiration Room Daily – A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration.

308. Media Hunter – that’s me. ‘Nuff said.

366. Social Network Marketing – Laurel Papworth. Well-travelled social network strategist.

418. The Business of Branding & Marketing – David Koopmans. Marketing & branding specialist from Melbourne.

442. I need hits – A SEM blog.

481. Amnesia Blog – a blog by Australian branch of Razorfish

487. The Marketer – Gordon Whitehead. One of my comrades at Sticky. General marketing and digital media discussion.

493. Pigs Don’t Fly – Zac Martin. Youngest member of the Aussie blogerati. Future star.

521. Corporate Engagement – Trevor Cook. Advice on social media, public affairs, issues management and employee communications.

555. Insight – Corporate blog showcasing Igloos digital products.

617. Creative is not a Department – David Gillespie. All about digital culture, brands and marketing, the conversations happening around it.

619. Jax Rant – Jacqueline Wechsler. Wonderings on the web.

662. Copywrite – Jonathan Crossfield. Winner of the Moggy Award for 2008.

697. Ryan’s View – Ryan Peal. A communication consultancy.

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