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	<title>Comments on: Australian free-to-air TV ratings shake-up</title>
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		<title>By: Craig Wilson</title>
		<link>http://www.mediahunter.com.au/australian-free-to-air-tv-ratings-shake-up/comment-page-1/#comment-8684</link>
		<dc:creator>Craig Wilson</dc:creator>
		<pubDate>Mon, 08 Feb 2010 01:33:56 +0000</pubDate>
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		<description>There&#039;s definitely an overall erosion of FTA viewing and downloads of US series are biting into the numbers somewhat. But the main point here might be that the previous (years) figures were not as accurate due to not including DVR data. Maybe this is a closer reflection.

Desperate is a fairly old show now and there&#039;s always going to be a drop off over time.

I think it needs to pan out more.</description>
		<content:encoded><![CDATA[<p>There&#8217;s definitely an overall erosion of FTA viewing and downloads of US series are biting into the numbers somewhat. But the main point here might be that the previous (years) figures were not as accurate due to not including DVR data. Maybe this is a closer reflection.</p>
<p>Desperate is a fairly old show now and there&#8217;s always going to be a drop off over time.</p>
<p>I think it needs to pan out more.</p>
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		<title>By: Jason Berek-Lewis</title>
		<link>http://www.mediahunter.com.au/australian-free-to-air-tv-ratings-shake-up/comment-page-1/#comment-8683</link>
		<dc:creator>Jason Berek-Lewis</dc:creator>
		<pubDate>Mon, 08 Feb 2010 01:00:28 +0000</pubDate>
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		<description>Desperate Housewives was down 25%? Still one of the best written shows on TV. What&#039;s your theory? Have people already seen these shows on the net/ DVD or are they engaging in social media/ web and no longer watch TV?</description>
		<content:encoded><![CDATA[<p>Desperate Housewives was down 25%? Still one of the best written shows on TV. What&#8217;s your theory? Have people already seen these shows on the net/ DVD or are they engaging in social media/ web and no longer watch TV?</p>
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