OzTam has altered their measurement to include those with personal video recorders and it appears to be shaking up the results in a big way. The Seven network in particular is not impressed after their Australian Open Tennis coverage scored much lower ratings and some of their new season shows have received lukewarm figures.
Seven’s Desperate Housewives’ audience was down 25 per cent to 1.027 million in overnight viewing compared with live figures for the same week last year, while Gangs of Oz was down 20 per cent and Criminal Minds was down 16 per cent.
On a network basis, including the digital multichannels for each broadcaster, Seven’s audience numbers from 6am to midnight are down 7.4 per cent, while Ten is down 11.9 per cent, and SBS is down 8.1 per cent.
In contrast, the ABC is up 12.7 per cent and Nine is up 2 per cent.
Seems we’re in for an interesting year.
(Information sourced from The Australian)