Are you still marketing like its 1999?

10Aug09

Did you realise that the Internet is now the most consumed media in Australia?

According to the 2009 Nielsen Annual Internet and Technology Report the average Australian spends 16.1 hours per week online. This is compared to TV at 12.0 hours per week, Radio at 8.8 hours, Video at 5.4 hours, Online radio at 4.6 hours, PC video at 4.6 hours, mobile at 3.7 hours, newspaper at 2.8 hours and magazines at 2 hours.

Hold on….Australians spend more time online than consuming TV & Newspaper combined? More time online than Radio, Newspaper and Magazines combined?

So the big question for business is: are your marketing resources being allocated to the right media?

Why does the average business automatically resort to TV / Radio/ Press when devising a marketing campaign?

Of course there are issues of target markets, cost-effectiveness and clutter with all media decisions, but I am alarmed by the number of businesses still marketing like it was 1999.

If your customers are now spending more time online than they are consuming other media, shouldn’t you be allocating more of your marketing resources to a superior web presence?

Shouldn’t you be worried about not being found at the top of relevant searches?

Shouldn’t you be trying to give potential customers as much great information as possible on your website to assist them in doing business with you?

Online is now your customer’s number one media priority…is it yours?

Australian Media Consumption in 2008

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