Comments on: Are you relevant? http://www.mediahunter.com.au/are-you-relevant/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-relevant Media Hunter - Australian Digital + Social + Traditional Media Blogger Wed, 18 Jan 2012 22:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: New Google search design and what it means to you | GetSticky http://www.mediahunter.com.au/are-you-relevant/comment-page-1/#comment-15690 New Google search design and what it means to you | GetSticky Wed, 20 Oct 2010 23:20:49 +0000 http://www.mediahunter.com.au/?p=2371#comment-15690 [...] for those who practice professional inbound marketing. We have been saying for some time now that search is increasingly going to be about relevance. Bing made a big deal about their desire to provide more relevant results and now Google is [...] [...] for those who practice professional inbound marketing. We have been saying for some time now that search is increasingly going to be about relevance. Bing made a big deal about their desire to provide more relevant results and now Google is [...]

]]> By: Media Hunter » Stop interrupting http://www.mediahunter.com.au/are-you-relevant/comment-page-1/#comment-7738 Media Hunter » Stop interrupting Mon, 21 Dec 2009 22:49:51 +0000 http://www.mediahunter.com.au/?p=2371#comment-7738 [...] Its time to stop interrupting potential customers and start engaging them. The future of successful marketing is relevance. [...] [...] Its time to stop interrupting potential customers and start engaging them. The future of successful marketing is relevance. [...]

]]> By: Shout SEO http://www.mediahunter.com.au/are-you-relevant/comment-page-1/#comment-6237 Shout SEO Wed, 07 Oct 2009 06:56:17 +0000 http://www.mediahunter.com.au/?p=2371#comment-6237 I think that Google and other search engines have definaltly create search dominant consumers. With search they can find what they want and they are in complete control. As a search marketing expert I would have to say that Google is well ahead of Bing. While they have made improvements I still they have a long way to go. A few key metrics to test releveance are page bounce rates, time on site, average page views per customer, micro and macro conversion points. Looking at these analytics will help you determine if your site is relevent to users who find you through search. I think that Google and other search engines have definaltly create search dominant consumers. With search they can find what they want and they are in complete control. As a search marketing expert I would have to say that Google is well ahead of Bing. While they have made improvements I still they have a long way to go.

A few key metrics to test releveance are page bounce rates, time on site, average page views per customer, micro and macro conversion points. Looking at these analytics will help you determine if your site is relevent to users who find you through search.

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