Ad spend booms in ’07

11Apr08

Source: Adnews

Advertising revenue rose 11.5% to $13.2 billion in calendar year 2007, with all mediums posting increases, according to the Commercial Economic Advisory Service of Australia’s latest report.

The official CEASA report on advertising expenditure in main media revealed the following increases over 2006:

Metropolitan/national daily newspapers (including inserted magazines): up 4.3% to $2,341,519

Regional dailies: up 5.6% to $500,812,000

Regional non-dailies: up 14.7% to $432,391,000

Suburban newspapers: up 27.9% to $801,287,000

Magazines: up 4.2% to $780,313,000

Free-to-air TV: up 8.3% to $3,474,617

Subscription TV: up 29.8% to$275,624,000

Radio: up 6.4% to $984,358,000             

Online: up 34.5% to $1,346,000,000

Outdoor: up 15.3% to $436,486,000

Cinema: up 8.8% to $92,991,000

CEASA managing director Bernard Holt attributed some of the media boom
to the 2007 federal election, which impacted spend between March and
the election date on 24 November.

In addition, Holt said:  "Glen Steven, governor of the Reserve Bank,
said in January that notwithstanding international financial
difficulties and some pain locally, the Australian economy was still in
very good shape. A reflection of this was in the 2007 figures,
particularly the second half of the calendar year.”

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