ABC sneaks into second
10Aug09

The Newcastle Ratings, weekend ending August 08

This weeks ratings tell an interesting tale. Lesson one: How to climb the ratings ladder without doing anything obvious. ABC has done something very interesting lately. While our focus has been on the constant battle between NBN, Prime and SC Ten, there has been a quiet achiever called ABC. Rather than spending a fortune on top ratings shows, or going on an up and down roller coaster ride like the commercial players, the ABC has been constant. Is the lesson consistency rather than highs and lows?

ABC seems to have no real extreme stand outs when it comes to programs, apart from perennial favourite ‘Spicks & Specks’, that each week of late continuously make the top watched programs. They have been consistent with the shows they choose to keep on air and seem to have a solid viewer base. Do we take a lesson from the old children’s story ‘The Hare and the Tortoise?”… Like most channels, all their time, money and effort is spent on promoting up coming shows and if they are a hit, that faith is entirely kept on this program. Do we instead spread the love around….So to speak??

Check out the ratings for this week!

What We Watched:

1 NBN Evening News Sunday NBN 108000

2 Packed To The Rafters PRIME 98000

3 City Homicide Sneak Peek PRIME 88000

4 NBN Evening News Monday to Friday NBN 87000

5 Spicks & Specks ABC 86000

6 Eragon TEN 74000

7 Talkin’ Bout Your Generation TEN 73000

8 Random Acts of Kindness NBN 71000

9 Sunday Football NBN 70000

10 NBN Evening News Saturday NBN 69000

The Stations Ratings:

Week 32 2009    Week 32 2008    Prog 2009    Prog 2008
NBN                  28.8                           35.6                     32.3                 34.0
PRIME              19.2               27.6             20.2             23.4
TEN                 19.8                          14.4             21.5                 19.0
ABC                   21.6               17.5                       17.9             17.0
SBS                     9.6                             5.0              6.9                   6.5