Tim Burrowes at Mumbrella has just published a wrap of the year’s free-to-air television results. Perhaps the most interesting statistics though are those published by non-commercial broadcaster ABC regarding iView. Is this a strong indicator to the future of broadcasting???
Here’s the iView excerpt from Tim’s post:
….although the ABC officially doesn’t care about ratings, it released some helpful analysis today.
The most fascinating stuff is around the ABC’s iPlayer and video downloads , which doesn’t get picked up by OzTam.
ABC iView (which is streamed from the site) has had more than 6m views since April, with an average of about 600,000 visits to iView per month. Last month, there were 286,000 visitors and 1.054 million visits to ABC iView. That suggests that iView will have a massive impact next year.
And video downloads of ABC content have amounted to 7m.
Interesting also to see how important adland show The Gruen Transfer is to the ABC – the 1.3m the final episode of the second series pulled in on May 20 was ABC1’s fourth biggest audience of the year. The penultimate episode was also ABC2’s sixth biggest show with an audience of 138,000.
The Gruen Transfer recorded 258,000 vodcast downloads this year (across the series rather than per episode). It recorded 70,000 views via ABC iView and in April it was the most viewed program on iView.
Meanwhile journos’ favourite show (until they’re on it) Media Watch achieved a series average of 736,000 this year, peaking at 936,000 on October 12.
Media Watch also recorded 149,000 views via ABC iView and 869,000 vodcast downloads (across the series).
Next year will be the one where the full impact is felt….