A blogger’s voice at the Australian Media & Broadcasting Congress
13Aug09

The 4th annual Australasian Media and Broadcasting Congress will be held in Sydney from 31 August to 3 September 2009 and I am honoured to have been invited to present on two panels at this years event in what promises to be some vigorous and topical discussions.

Looking at the program I realised that I am the only marketing blogger to be presenting at the event, so I’d like to think I can be a strong representative of the Australian marketing blogger community.

Therefore, I’d like your input. What would you like to see addressed or mentioned in the panels I am involved with? What issues do you feel need covering? What questions would you like to see asked?

Please leave your thoughts & suggestions in the comments section of this post.

Here are the two panels I will be involved in…

Tuesday 1 September, 2009

Panel: The Future of the media, entertainment & advertising industries

  • Dealing with the challenge of the economy and social change
  • Redefining the consumer relationship – why and how
  • Maximising the digital opportunity
  • Finding the right commercial model
  • What will the media sector look like in 5 years?

Panelists:

  • Joe Pollard, CEO NineMSN
  • Andrew Maiden, Director for Media Communications, Telstra
  • Bryan Neider, Snr VP & COO of Electronic Arts Inc.
  • Michael Anderson, CEO of Austereo
  • Craig Wilson, Managing Director of Sticky Advertising
  • Richard Herring, CEO of APN Outdoor

Wednesday 2 September 2009

Media Buyers & Advertisers Panel: Weathering the economic downturn through strategic planning and buying

  • Assessing drivers and barriers in media advertising
  • Migrating towards a more measurable media
  • Evaluating what platforms perform best in the current economic climate
  • Is the appetite for alternative methods of advertising increasing?

Panelists:

  • Harold Mitchell, Executive Chairman of Mitchell Communications Group
  • Craig Wilson, Managing Director of Sticky Advertising
  • Paul Fisher, CEO of Interactive Advertising Bureau
  • Gary Hardwick, Managing Partner of Ikon Communications
  • Mark Coad, CEO Australia of OMD
  • Nathan Anderson, Head of Digital at The Campaign Palace

I’m sure that you will agree that given the recent economic turmoil and the upheaval in media and advertising industries, these two panels, and indeed the whole conference, will provide plenty of stimulating and relevant discussion.

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