7TWO launching on Prime

21Dec09

Media Release from Prime

PRIME is pleased to announce the launch date for its eagerly anticipated free-to-air digital channel 7TWO on PRIME, a broad entertainment channel set to bolster PRIME’s leadership in the regional television market.

7TWO on PRIME is more of what audiences love about PRIME.  More drama, more lifestyle, more reality, more comedy, more movies, more first class entertainment, free for everyone.

The new channel will launch on Wednesday 23 December at 9.00am on digital Channel 62.

PRIME Television CEO Doug Edwards said “We have signed an exclusive affiliation agreement with the Seven Network to deliver 7TWO on PRIME to regional homes in NSW, ACT and Victoria.  Over the last few weeks PRIME has finalised massive infrastructure changes that not only make possible the launch of 7TWO on PRIME but also prepare us to deliver even more services to regional Australia in the future.”

7TWO on PRIME is a natural extension of PRIME’s successful primary channel and is sure to increase PRIME’s strong audience appeal. For regional areas this brand new channel will be the new home for premiere episodes of our international hits including Lost, Ugly Betty, Heroes and 24.

Iconic programs including mob hit The Sopranos, much loved drama Six Feet Under and groundbreaking comedy Murphy Brown will screen on the channel alongside new, primetime episodes of The Jay Leno Show, five nights a week.

7TWO on PRIME will feature the very best of British television from traditional, tried and true favourites A Touch of Frost, Prime Suspect, Judge John Deed, Rosemary & Thyme and Minder to premiere episodes of motoring hit Fifth Gear, Heartbeat, Holby Blue, Benidorm, Gavin & Stacey and Britain’s Best Dish.

Additional themed nights of programming include Action & Adventure, Lifestyle and Movies with the latter featuring an extensive catalogue of family titles from Disney’s studios.

Handpicked cooking programs from the world’s top chefs including Jamie Oliver, Curtis Stone, Rick Stein, Ainsley Harriott and Gary Rhodes will also feature on Monday to Friday afternoons.

A broad mix of new and classic programs – including Coronation Street, Emmerdale, Shortland Street, The Martha Stewart Show, Home and Away: The Early Years, Sons and Daughters, Magnum PI and Moonlighting – complete the channel’s daytime schedule.

7TWO on PRIME is part of Australia’s Freeview digital television service. To watch 7TWO on PRIME, tune into channel 62 on a digital television or digital set top box.

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