We’ve been swamped with traffic for the launch of new digital television station 7TWO and plenty of emails and comments asking when the channel will launch in Prime regional viewing areas.
Prime is the affiliate station for the Seven network in much of regional Australia. Like their regional competitors, Southern Cross (TEN) and NBN & WIN (Nine), Prime are anticipated to take on the new digital station from their affiliate partner….and they will….eventually.
There is one hitch in the plan, though. The new station’s name.
Southern Cross were happy to take on OneHD from TEN. NBN were happy to take on GO! from Nine. But for Prime the 7TWO name and branding is too closely identified with the Seven Network. Its not an easy brand for them to work with and Seven clearly weren’t thinking much about their affiliates when they settled on the name.
So regional Australia, that’s why you won’t be watching 7TWO for a while. We’ll let you know when an agreement has been reached and launch is scheduled.