Media Hunter is now an iPhone app

We’ve been experimenting with iPhone apps a bit lately here at Sticky. Last week we launched GetSticky as an iPhone app and now the Media Hunter version is live too. Its all thanks to the guys at MotherApp.

Once again, its not earth-shatteringly amazing, its just another way to follow this blog and a fun experiment for us in the emerging world of apps. We do this so we can explore how they might be able to work for our clients in the future. And with the imminent release of the iSlate / iTablet we think the apps market is going to explode.

If you’d like to you can download the app here: http://itunes.apple.com/hk/app/media-hunter/id351983688?mt=8

All reviews and downloads will be greatly appreciated.

Enjoy.

Last year's Tour de Kids riders

In early March I will be riding in the Tour de Kids, an annual cycling challenge raising vital funds for a variety of children’s charities. My charity for this event is the Starlight Children’s Foundation.

Starlight are dedicated to granting a once in a lifetime, life changing experience to wish children who are referred by qualified health professionals. Starlight’s aim is to create long lasting memories for the wish child and their entire family.

Sadly Starlight has had to cut down on the amount of wishes granted throughout Australia because of funding. I’m hoping that we can turn this around and help Starlight grant the wishes of serious ill children all over the country by donating to Tour De Kids for 2010.

The fundraising target I have been set is $1000 but I’d love to show the corporate community how bloggers and social media types (i.e. you) have the ability to band together for a good cause…how the long tail of an online community can collectively achieve great results.

Every dollar can help, so your contribution – large or small -  to my fundraising efforts will be enormously appreciated.

You can donate here on my Tour de Kids Page.

I will be riding on behalf of one of the event’s major sponsors, Colliers International and will be covering the event for them online via a dedicated blogsite and Twitter (links coming soon) so everyone can see the action and follow the ride.

The event is fairly demanding with an average distance of 150km per day and some hilly terrain. The second last day from Canberra to Bowral is around 190km, so I’ll be suffering plenty but knowing that its all for a great cause and worth every bit of it.

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Source: The Spy Report

Newcastle viewers love their digital channels, according to the first official release of channel viewing habits released this week.

GO!88, a part of the NBN/Nine Network, is Newcastle and the Hunter’s favourite channel, followed by ABC2 and Prime’s 7Two, while Southern Cross Ten sports channel One is the least watched.

The biggest nights for digital viewing in the Hunter are Thursday, Friday and Saturday, when the new channels account for as much as 10 per cent of viewing between them.

The reruns line-up of Get Smart, Hogan’s Heroes, Seinfeld and a movie on GO! snared 4.6 per cent of all Saturday night viewers in week three.

Prime TV network program manager Trevor Clarke has told The Newcastle Herald programs on digital channels were generally chosen to avoid cannibalising the ratings of main channels.

“If the program scheduled on Prime is attracting a mainly over-35 female audience, then our 7Two program will be targeted to young males, or vice versa,” Mr Clarke said.

“7Two is carefully scheduling programs like Ugly Betty to support what is happening on Prime, not to compete with it.”

Digital channels across the Hunter have attracted a combined 6.7% share, just behind SBS ONE on 7.4.

The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.

Will Apple save print media too?

A very familiar scenario could be about to play out.

A decade ago the music industry was reeling from the sudden loss of revenue thanks to the likes of Napster and other peer-to-peer networks. Free downloads were “robbing” music publishers of sales. They got aggressive, sued individuals for downloading and chased Napster into oblivion but the fact remained that the music industry hadn’t kept up wit the changing digital landscape and didn’t have a model for the 21st Century.

Then along came Apple with the iPod and the iTunes store. They made it easy, legal and affordable to download music and quickly struck deals with almost every music publisher. A new model was created. It wasn’t necessarily as lucrative for the publishers but it kept them alive and in the game.

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Former 2HD breakfast announcer has finally spoken publicly about his dismissal in today’s Newcastle Herald. Grant maintains that the main reason for his dismissal was apparently for not playing some commercials, something the station has repeatedly denied. Here is the full story from The Herald:

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Pepsi Hit Refresh

Press Release

In January 2010 Pepsi takes to the streets with one of the heaviest weight outdoor campaigns in Australia’s history: Hit Refresh.

Hit Refresh introduces the evolution of the renowned Pepsi globe logo with a massive outdoor campaign hosted by newly announced MTV VJ Erin McNaught and stable mate Darren McMullen.

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Following on from December’s dismissal of 2HD breakfast announcer Luke Grant, we can now reveal that Brent Bultitude will be his replacement.

Several industry insiders suggested in comments to MediaHunter that Bultitude, the former afternoon announcer on 2HD, would move into the breakfast shift, and it seems they were correct.

Brent Bultitude has just joined Twitter as @2HDBreakfast and his one message so far is, “Doing the final prep for the first show! Join Brent on the airwaves from 6am on Monday!”

We have the technology

Welcome to the future.

Its 2010, a time oft referred to in sci-fi movies and old TV shows as “The Future”. Sure, we haven’t got hover cars yet, but technology and media is now well and truly exceeding expectations. It wasn’t long ago that we were marveling at the push and touch technology in the Tom Cruise movie Minority Report, now becoming a reality on smart phones and the forthcoming iTablets.

In fact, technology and media are evolving so rapidly that its hard to keep up with what will be the break-out hit of the year and what marketers should be focussing on. Here are just some of the prognostications from those in the know:

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From ABC online

Radio personality John Laws is reportedly considering making a comeback, and could be back on the air as early as next month.

Newspaper reports today say Mr Laws has held talks with officials from Super Radio Network which operates Sydney’s 2SM.

“Since John retired from 2UE two years ago, there have been various discussions from time to time with interested radio industry groups,” manager John Fordham told The Sunday Telegraph.

“But they haven’t progressed to the point of whether he’s made a firm decision to return to radio.”

Mr Laws is considered the most successful and influential broadcaster Australia has seen.

For almost 50 years his name alone has been enough to make or break a radio station.

When the 74-year-old retired from radio two years ago, he was reportedly earning $4 million a year.