Comments on: 2010: the year of… http://www.mediahunter.com.au/2010-the-year-of/?utm_source=rss&utm_medium=rss&utm_campaign=2010-the-year-of Media Hunter - Australian Digital + Social + Traditional Media Blogger Wed, 18 Jan 2012 22:53:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Beth Harte http://www.mediahunter.com.au/2010-the-year-of/comment-page-1/#comment-8236 Beth Harte Fri, 08 Jan 2010 00:29:47 +0000 http://www.mediahunter.com.au/?p=2907#comment-8236 Hi Craig, Happy New Year! Great post and synopsis. I think 'the year of mobile' has been predicted for a few years now...just like Gartner keeps putting RFID (20 year old technology) in their hype cycles. That said, is it the year that B2B will embrace more mobile marketing? Perhaps. I am curious to see that for sure! As a marketer, I can't live without my iPhone and apps -- but I JUST got it in August '09. We B2B marketers tend to be late adopters. ;-) And the only reason why I got it was because I felt I was behind in understand mobile marketing -- and I sure was! As for data, it should have always been at the forefront of what PR and marketing people do. Alas, with mass marketing & consumerism it fell by the wayside for some. As for data, psychographics will play a large part of data collection in 2010 and beyond. I think as marketers we will see redux integrated marketing communications. Emerging media & digital will be the driving force. Beth Harte Community Manager, MarketingProfs @bethharte Hi Craig,

Happy New Year! Great post and synopsis.

I think ‘the year of mobile’ has been predicted for a few years now…just like Gartner keeps putting RFID (20 year old technology) in their hype cycles. That said, is it the year that B2B will embrace more mobile marketing? Perhaps. I am curious to see that for sure! As a marketer, I can’t live without my iPhone and apps — but I JUST got it in August ’09. We B2B marketers tend to be late adopters. ;-) And the only reason why I got it was because I felt I was behind in understand mobile marketing — and I sure was!

As for data, it should have always been at the forefront of what PR and marketing people do. Alas, with mass marketing & consumerism it fell by the wayside for some. As for data, psychographics will play a large part of data collection in 2010 and beyond.

I think as marketers we will see redux integrated marketing communications. Emerging media & digital will be the driving force.

Beth Harte
Community Manager, MarketingProfs
@bethharte

]]> By: schmediachick http://www.mediahunter.com.au/2010-the-year-of/comment-page-1/#comment-8226 schmediachick Thu, 07 Jan 2010 02:55:47 +0000 http://www.mediahunter.com.au/?p=2907#comment-8226 3 things: 1. 'SMART' devices such as smartphones, tablets and widgets that will completely substitute the PC/laptop 2. Branch out of social media into 3 distinct streams: research/analytics channel, marketing/comms channel and support channel 3. Further evolution of online networks: geo-locate, multimedia & management tools in the one spot My latest blog post reflects on 2009 and some of this as well!! 3 things:
1. ‘SMART’ devices such as smartphones, tablets and widgets that will completely substitute the PC/laptop

2. Branch out of social media into 3 distinct streams: research/analytics channel, marketing/comms channel and support channel

3. Further evolution of online networks: geo-locate, multimedia & management tools in the one spot

My latest blog post reflects on 2009 and some of this as well!!

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