National Ratings, week ending August 08
Source: David Dale, Sun Herald Blogs

After a strong start, thanks to Meryl Streep and Shaun Micallef, it’s back to business as usual for Channel Ten — or no-business-as-usual, to be precise — now that its 7pm drawcard has vanished. The week ended with the prime time audience shares thus: Seven 28.7 per cent, Nine 23.8, Ten 21.5, ABC 17.1, SBS 8.9 (thanks entirely to cricket).

Time for your prediction: how will Australian Idol go this year? Will the removal of Kyle lift its popularity, or had it passed its prime in any case?

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Popularity: 1%

Writing this blog started as a tentative step into social media over two years ago. The initial site content was very localised and had narrow appeal. It soon evolved to look at Australian, then international media and marketing issues. As I have delved deeper into digital media, the site has come to reflect those interests too.

What started as a bit of a hobby has become an important part of my business and social media life. I spend a lot of time looking for relevant information that hopefully will appeal to visitors and am constantly thinking about my next post.

And its been worth every minute because I have learned so much from managing this blog. Ideas developed here go into my business and help my customers later on.

So its rewarding to discover that something that I spend so much time on is appreciated.

Invesp Consulting in the USA have compiled a list of the world’s top 100 advertising blogs and I’m proud to say that Media Hunter is on the list at 95th. Its also ranked 60th for the number of pages indexed by Google, and 44th for Alexa traffic, which shows that its a pretty busy little site.

BUT the most satisfying result in these rankings was that Media Hunter is ranked 2nd in Advertising world for the number of pages per visit. Apparently the average visitor to this blog goes to 6.7 pages each visit.

Wow! Its great to know that people don’t mind reading this stuff and are keen to read more.

Thank you for investing your time in visiting Media Hunter, it makes it all worthwhile.

Popularity: 6%

From Adnews magazine 31 July 2009

Nearly 80% of surveyed young Australian mums-to-be use the internet to research a purchase, according to a study conducted by Kidspot.

The online research surveyed 2982 Australian woman who were either mothers or or pregnant in March 2009.

In other findings from the survey, 65% of respondents have re-considered grocery brands purchased since becoming a mum.

The largest brand transience was in laundry soap and spot removers, with 55% either changing brands or intending to do so in this category after becoming pregnant of having children.

Informing 89% of young mothers’ purchase decision, word-of-mouth is the most dominant influence, with online second at 53% way ahead of TV (34%) and magazines (29%).

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This post originally appeared at Marketing Magazine in July 2009:

The digitisation of media has led to a power shift in the producer/publisher relationship.

Marshall McLuhan famously pointed out in 1964 that the medium is the message, and 45 years later it’s possible to say that the message is the medium, or that it’s the package not the platform.

Prior to the easy digitisation of media it was the publishers, television and radio networks, and record companies who were in control. They owned the medium and decided what to publish, how much to charge and how much to pay the producers of their content. The media definitely called the shots.

Today we have a situation where the costs of publication are much lower and the lines are blurring between various media – now it’s all about the package rather than the platform.

Musicians can record their music in home studios and release it independently, bypassing record companies and maximising their profits from sales. A wine retailer, like Gary Vaynerchuk, can start a video blog site and use his exuberant personality to build a considerable national, and international audience. A budding writer, like Tim Ferriss of the 4-Hour Work Week, can start a blog, build an audience, transfer that to a book launch, public speaking tours, media appearances and international fame.

Comedy duo Hamish and Andy are prime examples of a package that traverses media platforms. The TODAY Network Drive time team can be seen and heard on radio, online, on various television shows from Rove to Spicks and Specks to Thank God You’re Here. They’re a multi-media package.

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The Newcastle Ratings, week ending August 01

Nothing special was happening on television for the Hunter last week and this shows in the Newcastle Ratings. Over the last few months we have been seeing the numbers averaging in the 30′s, especially for NBN and the figures then slowly dwindling in chronological order for each of the other stations.
This weeks ratings show the figures only averaging in the 20′s. NBN just missing out and resulting with a 29.3% win. This is all understandable when looking at the Top Ten programs…..there are no real stand-outs as far as programs go, just day to day television.

The worrying trend, though, is that Prime have run 4th in Newcastle for the third week running. The only new season program on Prime that is firing so far is Packed to the Rafters, while Dancing with the Stars may have lost its appeal.

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National Ratings, week ending August 01
Source: David Dale, Sun Herald Blogs

In the picture, you see Channels Seven, Nine and Ten. Once upon a time, Nine would have been the biggest fish. Now Seven is the one with the teeth. Channel Ten, which was looking for a while as if it could become the second-biggest fish, frittered away its advantage early in the week, and the prime time audience shares ended thus: Seven 29.3 per cent, Nine 24.3, Ten 22.4, ABC 17.6, SBS 6.3.
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Popularity: 1%