Over at GetSticky I have just posted 5 more internet marketing tips. These specifically address the question: What do you really want from your website?

If you like the post please Digg it for us.

Popularity: 1%

The Newcastle Ratings Week 22, week ending 30 May 2009

With the Newcastle Ratings this week, some interesting shows pop up. Apart from our weekly NBN News favourite, its changed focus from Underbelly, shows such as Find My Family or the common contender The Zoo, to mixing it up with the ABC programs. Masterchef on SC TEN is still managing to stay in the top ten each week it airs and also an old favourite, Getaway, has crept back into the chart. Maybe that’s got something to do with people dreaming of a holiday, that at the present time is unachievable?

The Stations Ratings are also quite fascinating, well the battle for second, third and fourth place, between Prime, SC Ten and ABC is anyway. SC Ten has finished a strong 2nd while ABC actually pipped Prime. I can’t remember the last time that happened.

Hmmm, Should Prime be worried?
Read the rest of this entry »

Popularity: 1%

 Source: David Dale, Sun Herald blogs

In theory, Masterchef was the number two most watched program in the mainland capitals last week. In fact, if you add together the three showings of Specks and Specks — twice on ABC1 and once on ABC2 — you find that its total audience was 1.81 million. No wonder Channel Ten felt confident in cloning it into Talkin’ ‘Bout Your Generation.

On the same theory, the return of The Chaser’s WOE would be the week’s number four most watched program in the mainland capitals, with a total audience of 1.66 million. No wonder the ABC ended the week with a handsome 17.5 per cent share of the prime time audience, while Ten came close to knocking Nine off number two spot with its 24.2 per cent (with Seven on 27.5, Nine on 25.7 and SBS on 5.2).

Read on for more:

Read the rest of this entry »

Popularity: 5%

How do you see the current economy? Do the tumultuous ructions in the media and advertising industries intimidate you or excite you?

In the agency world there currently seems to be two camps; those trying to survive and those looking at new opportunities.

Most of the industry news in 2009 has been about layoffs and dwindling ad-spends. Talk of the four-day working week has been rife and many advertising types have moved to reduced hours or 9 day fortnights.

While the bad news has dominated, I suspect there are several smart agencies who have seen the opportunities the current climate presents to reinvent themselves and the industry. They may not be generating much talk at the moment, but as the economy bounces back you will see them emerge from the shadows as the new power-players.

Why? Because there has never been a more important time foster innovation in advertising, media and marketing.

Read the rest of this entry »

Popularity: 1%