The Newcastle Ratings Week Ending 28 June 09

Prime must be very anxious for the new seasons of Dancing with the Stars and Packed to the Rafters to launch next week after suffering their biggest ratings fall in recent times. NBN romped home as usual on the back of Origin football and News, while Southern Cross Ten continued to enjoy support for Talking About Your Generation, NCIS and Masterchef.

But Prime really sank this week with ABC soundly beating them into 3rd place. Its the lowest weekly ratings for Prime in years and has allowed SC TEN to overtake them in the year-to-date figures.

The second half of the ratings year is going to turn into quiet the battle for second place in Newcastle.

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The National Ratings
Source: David Dale, Sun Herald blogs

Seven will think twice before devoting a night to rugby union again. As of Saturday morning, the three networks were neck and neck in audience share for the week. As of Sunday morning, Seven finds itself in the rare position of coming third. Here’s how the week worked out: Nine 26.3 per cent of the prime time audience, Ten 25.8 per cent, Seven 25.5, ABC 17.6, SBS 4.8.

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I’ve been reading Neil Shoebridge in BRW for  years and admire the fact that he always tells it like it is. In the current issue of BRW he is doing just that. His piece, “Advertising shift permanent” will be bad news for traditional media owners who think that things will bounce back post-recession.

Shoebridge notes that executives in FTA television and newspaper, who have suffered most from the advertising downturn,  believe that the good times will return soon and that the worst is over.

But speaking to marketers and media agency executives, Shoebridge reveals that the drop in ad spending is part of a much greater shift, rather than the economic cycle.

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Guest Report: by Renai LeMay of ZDNet.com.au news

This commentary is the modified text of a speech given to the Insight Exchange’s Twitter’s Impact on Media & Journalism event in June 2009.

In my daily professional life, I often feel as though I am a medieval knight who has been called into action to defend with sword and shield the honour of a great lady of noble birth.

That lady’s name, of course, is Journalism.

Now, there is no doubt that she is currently beset on all sides.

Her bountiful wealth of gold and silver is speedily disappearing as digital mediums demolish her traditional revenue models. Her social media rivals for our attention grow ever more beautiful as time goes on. And of course her virtue is beset by public relations professionals, whose numbers are legion.

And yet, I take solace from the fact that she has chosen the right champion.

I am not one of the traditional defenders of journalism.

I am not a 60-something newspaper editor who cannot understand the internet. I am not the chief executive of a television studio who is suing YouTube for re-publishing his TV news clips. And I am not a media magnate with a sprawling publishing empire that needs to keep his share price up by talking up his print assets.
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Newcastle’s television viewing habits have always been a little different to the national average. Since aggregation in the early ’90s NBN has maintained its local dominance in defiance of national trends, and we’ve just come to accept that.

But lately the commercial TV viewing habits in Newcastle have been more puzzling than ever. In fact, they are inverse to the national viewing figures. Look at last weeks ratings for example:

National                                                    Newcastle

Seven 27.0                                              NBN (Nine affiliate) 31.5

Ten 25.8                                                  SC TEN (TEN affiliate)  22.3

Nine 25.2                                                Prime (Seven affiliate) 19.9

Why is the affiliate for the nation’s top rating station struggling to 3rd place in Newcastle?

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This weeks Newcastle Television ratings have worked out with the 3 main players scoring in the 30s, 20s, & teens respectively. In the 30’s comes 1st place contender NBN. Running in 2nd place in the 20’s is SC Ten and 3rd but not least is Prime with a score in the teens. It seems, as this has occurred now over the last few weeks, that these place gettings are here to stay.

Check out this weeks Top Ten Programs and The Stations Ratings:

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The National Ratings
Source: David Dale, Sun Herald blogs

It couldn’t last, of course. After Seven showed a pile of football on Friday night, Channel Ten had to relinquish its leadership in audience share. But its strong showing in the first three days of the week, mainly due to Masterchef, meant that the final prime time averages were: Seven 27.0 per cent of the audience, Ten 25.8 per cent, Nine 25.2, ABC 17.1, SBS 5.0.

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Source: socialmediaportal.com

The web has been a buzz this week about reported evidence from search engine Google launching a microblogging search engine that will index content from popular services such as Twitter.

Micro-blogging has seen phenomenal growth over the last twelve months, with Twitter in particular growing in size by some 1700 per cent.  Since the launch of Twitter’s own search functionality, there has been much speculation that the micro-blogging service was soon to rival Google.  Read more

We have just posted Need marketing ideas? 6 steps to an effective internet marketing strategy over at GetSticky.  It discusses how very few companies seem to have a proper internet marketing strategy despite investing in a website.

We’ve included 6 basic steps to follow in order to start building your own powerful internet marketing strategy. Feel free to use our Web ANLYZR to gauge how effective your website is. We’ll get a report back to you shortly.

Television in Australia is suffering from too much clutter - originally uploaded by arnisto

Is television advertising under threat in Australia?

Earlier this week Robert Morgan, executive chairman of the Clemenger advertising group, wrote an excellent piece for The Australian. He argued that TV in Australia is suffering due to advertising clutter.

Morgan observed that in the early days of TV advertising

Each show had three breaks of one minute each plus an opening and closing billboard, and between programs there would be one 20-second commercial and one 10-second — roughly half of the bombardment we get today. The thought of a competitor being within half an hour of your commercial was absolutely out of the question.”

Today its much, much worse. TV is extremely cluttered and its competing with a plethora of entertainment options.

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