Source: David Dale, Sun Herald blogs
 

Channel Nine started the week with a massive advantage from the Logies and the Underbelly finale and managed to fritter most of it away by Saturday. In the end, Nine averaged 27.9 per cent of the prime time audience, while Seven got 27.7, Ten 22.5, ABC 16.7, SBS 5.13. Ten is currently gleeful that Masterchef is performing far better than The Biggest Loser and Big Brother. Seven is gleeful that Underbelly is over.

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GetSticky - Internet Marketing System

The team and I at Sticky Advertising have spent the last few years immersing ourselves in online marketing, social media and search engine optimisation and web design. We have been deliberately steering the agency in a new direction as we experimented with online technologies and developed sites and strategies for our clients that have been enormously successful.

The result of our efforts, trials and tribulations is an entire Internet Marketing System designed for small businesses and marketers called GetSticky.

GetSticky systemises and explains the whole Inbound Marketing approach in an easy-to-follow manner, whilst providing businesses with the site and tools to revolutionise their marketing. Its not just hot air, its a system that has been working extremely well for one customer after another.

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The Newcastle Ratings, week 18 ending May 02

Just like our National Ratings, it seems Newcastle likes its Finales as well. Although we seem to be more interested in how much weight people can loose in the shortest amount of time, rather than how well people can dance. The only show that could knock Underbelly’s reigning first spot every week, was the Sunday News, now its the Biggest Loser Finales. In fact, Prime didn’t make it on the most watched leader board last week at all. Even though it didn’t bump up TEN’s ratings to beat NBN, it was however enough to overtake Prime’s constant second position in the ratings figures, bumping it up four points from just last weeks ratings. I wonder if the Underbelly Finale tonight will bring up changing numbers for next week.
Read on the see more:

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Digital Video Recorders seen as biggest threat to TV advertising effectiveness

According to a recent study, Advertising in the DVR Age (available on www.DVRresearch.com), advertising executives believe DVRs represent the greatest challenge for TV advertising in the next three years. The study was conducted by the DVR Research Institute and was be released on May 1.

Surprisingly, these research results indicate that neither the advertisers nor their ad agencies are confident they have the information they need to make adjustments in advertising strategy to address the impact of DVRs. This is despite agencies identifying DVR’s as the biggest threat to the effectiveness of TV advertising, ahead of the Internet

Nearly 75 percent of the respondents “somewhat” or “completely disagree” that they have all the relevant information about DVRs and their impact on TV advertising.

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Source: David Dale, Sun Herald blogs

A week that started so promisingly for Channel Ten, with huge numbers for finales of dancing and losing and reasonable numbers for cooking, ended this way: Seven got 26.7 per cent of the prime time audience, Ten got 25.5, Nine got 25.2, ABC 17.1, SBS 5.5.

The mystery of the week is why Nine has decided to renew Eddie McGuire’s faltering comeback vehicle, Hot Seat. Perhaps they have nothing else.

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The Power 150, a ranking of the world’s best English-language marketing industry blogs, has had a revamp. Originally created by Todd Andrick, The Power 150 has now grown to rate almost 1000 blogsites. The new measurement criteria has stirred up the results with some significant changes occurring. These will now be updated on a daily basis.

Australia has 34 sites ranked on the Power 150:

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