Newcastle TV ratings week 9, 2009

If you were to only look at the most watched programs in the Hunter for last week, you would make the following judgements: NBN and Prime are head to head at 50% on the leader board. Prime is really catching up. As for the reality of that tale, when you look at the ratings figures, this is a different story, why?
Reality! that’s is exactly right. Newcastle loves its reality shows. Apart from again the leader of the week, Underbelly2 (although technically this is based on true events) and Pack To The Rafters (which is set around the reality of today’s family), the 10 most watched programs of last week and nearly every week, has some how to do with what’s happening in our world today… We still like to watch ourselves..

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February was a terrible month for the media, especially the traditional media. As the economic crisis worsened last month the tales of media woe increased. I have maintained for a while that we are at a turning point in media and marketing history. Some claimed that 2009 could see the death of press, and at the time it seemed a slightly alarmist call.

Today its seeming more realistic.

Last week a paper that I have read many times when living in Colorado, the Rocky Mountain News shut down. It’s owners had been looking for a buyer for some time but with no success. The broadsheet had been losing money for years, including another US$16 million in 2008. So after 150 years of publishing The Rocky was gone.

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National TV ratings week ending 28 Feb 2009

Source: David Dale, Sun Herald blogs

Despite having the most watched series and the most successful Oscars broadcast in years, Channel Nine could not win the week. This seems likely to be the pattern for the first half of 2009: Seven averaged 28.5 per cent of the prime time audience, while Nine got 27.9, Ten 21.3 (thanks to NCIS, SYTYCDA and LTM), ABC 16.1 (thanks mainly to Spicks and Specks, with The Gruen Transfer bound to boost the numbers from mid-March) and SBS 6.1 (a rise due almost entirely to Top Gear, which seems to have stolen viewers from Underbelly by going half an hour longer than usual).

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