From humble beginnings only three years ago the short messaging, social networking service known as Twitter has exploded onto the Internet to become one of the hottest online applications. Originally the love child of tech geeks, it initially took off at South By South West Interactive Festival, Twitter may have just gone mainstream judging by the amount of traditional media coverage it has recently attracted.

The New Year has seen a myriad of Twitter stories in the mainstream media and an explosion of users.

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Popularity: 1%

NBN Media Release:

The latest incarnation of this series is set a generation before the Melbourne
gangland wars erupted and last night’s 2 Hour Series Premiere of Underbelly: A
Tale of Two Cities captivated Newcastle with its raw emotive brilliance out rating
even the premiere of last years’ series.

Underbelly: Tale of Two Cities is the highest rating drama in the Newcastle market, year
to date; premiering with a peak audience of over 168,000 (average 154,000) viewers
watching this compelling tale of Australian crime in 1976.

At the programme’s peak a massive 74% of people watching commercial television
were watching NBN.

NBN also convincingly won the night with a 50.5% (6pm – 12mn / 5 station) share.
Underbelly: Tale of Two Cities continues next Monday @ 8.30pm.

If you missed last night’s premiere or want to see a sneak preview of next week’s
episode then go online now to ninemsn.com.au/underbelly for the only legal and free
downloads of the show. The site includes never been seen photo galleries taken on
location, behind the scenes footage and exclusive interviews with the cast.

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Source: David Dale, Sun Herald blogs

This was the last week of the Summer “non-ratings” period. From 8 February we are back in official ratings season, and all the big guns will be wheeled out.

1 TENNIS: 2009 AUST OPEN – MEN’S FINAL Seven 2,246,000
2 SEVEN NEWS – SUN Seven 2,008,000
3 PACKED TO THE RAFTERS Seven 1,874,000
4 FIND MY FAMILY Seven 1,654,000
5 TENNIS: 2009 AUST OPEN – MEN’S FINAL INTRODUCTION Seven 1,622,000
6 SEVEN NEWS – SAT Seven 1,552,000
7 LIE TO ME Ten 1,504,000
8 SEVEN NEWS Seven 1,485,000
9 NCIS Ten 1,473,000 373,000
10 TODAY TONIGHT Seven 1,453,000
11 RSPCA ANIMAL RESCUE Seven 1,436,000
12 THE DEVIL WEARS PRADA Ten 1,414,000
13 DESPERATE HOUSEWIVES Seven 1,374,000
14 AUSTRALIA’S GOT TALENT Seven 1,313,000
15 SO YOU THINK YOU CAN DANCE AUSTRALIA – AUDITION 1 Ten 1,306,000

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British blogger Neil Perkin has done it again. He has created a presentation (with the help of many of the world’s best marketing thinkers) that goes to the core of the social media ethos. A Presentation About Community, by the Community is essential viewing for brands and marketers trying to make sense of the new digital world order. For more great thinking and presentations, please take the time to visit Neil’s blog Only Dead Fish.

Popularity: 1%

Hot on the tail of Seven’s announcement that they had won the Summer ratings period, The Multi Channel Network has released ratings figures claiming that Subscription TV in fact had the best ratings figures for the season.

Here’s the media release in full:

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Popularity: 1%

I receive on average 4 to 5 job applications per week, every week of the year.

• 90% come via email.

• About 70% are actually addressed to me (rather than Dear Sir/Madam).

• Over 90% seem to be carbon copies of the same resume format, with the same information / qualifications.

• 99.5% get placed in an email file for future reference.

Funny thing is, despite having a growing agency and hiring numerous staff over the last few years…only one of these people has even gotten an interview.

Why?

Two reasons I can think of….

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Popularity: 17%

Source: Mumbrella

Network Seven has claimed a summer season ratings victory – but TV buyers looking for data on yesterday’s programming will be disappointed after technical problems mean no figures are available today.

Seven today issued its analysis of the period from week 49 last year through to week five of this year. And it won in all of the main age demographics in prime time (6-10.30pm) too.

In the All People category, Seven took a 38.4% share, compared to Nine’s 34.9% and Ten’s 26.7%.

In 18-49, Seven took 36.2%; Nine took 34.1% and Ten got 32.9%.

Among 25-54s, Seven gained 36.9%, Nine took 35.3% and Ten took 27.8%.

But the most impressive improvement for Seven was in 16-39s, where it went from third place 12 months ago, to first place this time round. Seven got 35.1% (compared to 31.4% a year ago); Nine took 32.4% (compared to 31.7%) and Ten slumped to 32.5% (from 36.9%).

But programmers keen to see how audiences fared last night as they gear up for the official ratings season, were disappointed this morning, after technical problems left OzTam unable to supply any data.

A spokesman for industry ratings body OzTam told Mumbrella: “Due to a problem in polling, we don’t expect to be able to issue any data until tomorrow.”

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