Media Hunter has evolved substantially throughout 2008. Feedback and page view results help me determine the type of content that is well-received and which is a waste of time.

I have also switched from Typepad to WordPress mid-year with a much improved layout and design, which I hope has made Media Hunter and better reader experience.

Finally, I succumbed to the temptations of Twitter which has become a source of news, content and publicity for the site. As a result Media Hunter has grown and hopefully improved.

So as the year draws to a close I thought I’d look back on which have been the most popular or best received posts of 2008. Its not just about the number of hits though, because I could just include a picture of Paris Hilton or Britney Spears to get more hits…but that would be really beneficial to you or me.

1. A turning point in media & marketing history (The run away leader)

2. That noise you’re hearing, that’s the sound of a marketing revolution

3. NEWFM “dreaming” of ratings success (only really for Newcastle audience)

4. Social media success stories: Zappos (one of a series of interviews)

5. The rise & rise of micro media

6. A web 2.0 president? (resulted in an Adnews story by Mark Chenery)

Thanks to everyone for reading, RSS feeding, linking and commenting this year.

Popularity: 1%

Source: David Dale, Sun Herald blogs

On Friday and Saturday, Channels Seven, Nine and Ten attempted to capitalise on what they imagined would be a booming interest in Australiana and Hugh Jackman. See the charts below for how Mick Dundee, Van Helsing and Wolverine pulled in the punters.

Seven won the last week of the “official” ratings year with 29.9 per cent of the prime time audience, while Nine got 26.5, Ten 20.2, ABC 17.7 and SBS 5.7.

Of course, the people meter boxes will keep sending their data to OzTAM’s computer over the silly season, so this column will continue to provide regular discussion on how Australians are entertaining themselves.

Read the rest of this entry »

Popularity: 1%