National TV ratings. Source: David Dale, Sun Herald blogs

It was a humiliating week for Channels Nine and Ten. The only programs Nine could get into the top ten were two episodes of the American sitcom Two and a Half Men, while Ten discovered that it had become the fourth most watched network, dropping behind the ABC.

With Nine now showing five and a half hours of Two and a Half Men, Charlie Sheen has become the Gordon Ramsay of the second half-year. Nine’s hot new cop show, The Strip, has lost 400,000 viewers since its debut, and is seriously at risk of getting dumped to 10.30pm so that Charlie can move into its Thursday slot.

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Welcome to the new and improved Media Hunter.

I launched the Media Hunter in April 2007 after meeting with Gavin Heaton and having an in-depth discussion on social media, blogging and the future of marketing. Inspired by his efforts with Servant of Chaos, I decided to create a site dedicated to the industry I work in and region I live in. Hence Media Hunter.

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Today we are switching Media Hunter over from the original Typepad site to a Word Press platform. There might be a few hitches as the data is transferred and the new site populated.

Please bear with us.

Thx

Craig

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In the 18 months since I began this blog Media Hunter has grown from a regionally focused experiment to become one of Australia’s leading media blogs. It now covers traditional media, digital media and social media despite originally looking mainly at media in Newcastle and the Hunter Valley.

I know that during this time many people around me- staff, family and friends -  have all wondered why I would want to dedicate a reasonable amount of time to writing and researching posts for an obscure little blog. Certainly, there were times when I really wondered why I was doing it too.

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