National Television ratings
Source: David Dale, Sun Herald blogs
Most new TV shows this year have performed modestly or failed
miserably, but last week was a dream come true for the programmers, as
viewers responded eagerly to every experiment.
Channel Seven wondered if anyone in this sceptical age might be
curious about mindreading, and found 1.5 million in the mainland
capitals mysteriously drawn to The One: Australia’s Most Gifted Psychic. The ABC researched the market for political satire, and drew 1.2 million to The Hollowmen (which completes the Wednesday power package of Spicks and Specks and The Gruen Transfer, both on 1.3 million).
Popularity: 3%
Source: Simon Canning, The Australian
WEBSITES
and advertisers targeting the parent market are embracing the latest
online trend of social networking to further expand their reach.
Last
week, one of the leading sites, Kidspot.com.au, had a soft launch of
extensions to its site that aim to turn it into a social networking
forum for mothers.
Children’s product giant Huggies has also invested heavily in its
own social networking and information portal, the Huggies Club.
Popularity: 1%
Source: Nick Tabakoff, The Australian
AUSTRALIA’S
leading radio networks, including the Austereo Group, are likely to
operate just one additional station for each licence they hold when
digital radio is introduced at the beginning of next year.
The
revelation comes in the wake of concerns expressed last week in the
industry about possible digital radio black spots in the five mainland
state capital cities, which could result in more than 20 per cent of
city areas being left without indoor reception.
Initial expectations were that the digital radio, scheduled for
launch on January 1, 2009, would see each metropolitan radio station
launch up to three new stations, along with their existing current
analogue station offering, on to the digital platform.
Popularity: 1%
Social media has grown from a fringe curiosity to a slightly left-of-center marketing tool in just a few short
years. It seems now to be only a matter of time before social media techniques and philosophy penetrate the mainstream.
In what is, hopefully, a long series covering Social Media Success Stories I intend to introduce you to the early pioneers who have adopted social media and translated it into greater success.
I have started by interviewing someone who has taken on a conservative old industry with a small niche brand and a great social media approach: Tim Jackson aka Masi Guy from Masi Bicycles USA.
Popularity: 1%
Excellent and insightful post on the new media landscape over at Gavin Heaton’s Servant of Chaos blog. Have a read, its very interesting.
It might provide you with even more motivation to attend the Future of Media Summit next week in Sydney or San Francisco.
Popularity: 1%
Hot on the heels of last month’s PubCamp events in Sydney and Melbourne comes the third annual Future of Media Summit. The summit is two simultaeneous events held in Silicon Valley USA and Sydney Australia merging seamlessly by video, online discussion and cross-continental panel and conversations.
Popularity: 1%
Newcastle advertising agency Sticky has launched a propaganda blitz as part of its (r)evolution. Last week the agency relaunched as Newcastle’s first digital, social and traditional media agency.
Sticky’s new website unveiling has been followed quickly by coverage in today’s Newcastle Herald and Adnews.
Popularity: 1%
Newcastle TV ratings week 27, 2008
The annual State of Origin rugby league series has been a big winner for NBN with the last game pulling massive numbers yet again. In fact viewer numbers were up across the board last week with the top 10 programs all attracting in excess of 100,000 viewers.
Most watched programs:
1 State of Origin Game 3 Match NBN 187000
2 State of Origin Game 3 Post Match NBN 150000
3 State of Origin Game 3 Pre Match NBN 129000
4 Domestic Blitz NBN 114000
5 NBN Evening News Monday to Friday NBN 113000
6 60 Minutes NBN 111000
7 Australia’s Got Talent PRIME 108000
8 NBN Evening News Saturday NBN 107000
9 NBN Evening News Sunday NBN 106000
10 A Current Affair NBN 101000
Popularity: 1%
Source: David Dale, Sun Herald Blogs
Channel Nine and the ABC broke records last week, and Channel Seven
breathed a sigh of relief. The 2.14 million viewers in the mainland
capitals who watched last Wednesday’s State of Origin game was the
highest audience for such an event since OzTAM started measuring
ratings in 2001. The 1.25 million who gathered on Sunday to see Kylie
Minogue in French maid uniform was the highest audience for any Dr Who
episode.
And now that the big biffo is over until grand final time, Channel
Seven can get on with its attempt to prove it can win the second half
of the year without needing to include the two weeks of the Olympics.
Seven’s fightback continues tomorrow with episodes of an ancient Gordon
Ramsay series and on Wednesday with the replacement of Ugly Betty with the traditional family favourite RSPCA Animal Rescue, which is "counterprogrammed" against Nine’s Fire 000.
The ABC benefitted by providing a refuge for the biffophobes on Wednesday, drawing 1.1 million for both Spicks and Specks and The Gruen Transfer. SBS drew 872,000 for Top Gear (see the Top 40, below).
Seven is cheered by the notion that if Nine had not swamped
Wednesday with the State of Origin, the week’s audience shares would
have been very different from: Nine 29.5 per cent, Seven 27.6, Ten
19.8, ABC 17.5 and SBS 5.6.
Popularity: 6%
Warning: blatant self-promotion
Newcastle agency Sticky Advertising has undergone a (r)evolution this month, relaunching as Newcastle’s first Digital, Social and Traditional media agency.
We have been closely observing the changes to the modern media landscape and feel that emerging media trends are becoming too significant to ignore.
We have seen the future and it’s digital.
As a result we have evolved to include Digital and Social media in our core services and have released some revolutionary new products to coincide with the changes.
Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.
Our theory is…."What is the point of a website that nobody sees?”
So many websites have been poorly designed and do not perform well, or at all, in Google, Yahoo and other searches. That is severely hindering the online success of those businesses. We can fix this quickly and cost-effectively.
Popularity: 1%
Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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