Web 2.0 and social media is all about links. Linking people. Linking information. Linking ideas.

I recently updated my URL to mediahunter.com.au from my original typepad address. This could cause havoc with my various rankings but in the long term will be a better address for this site.

If you currently have Media Hunter linked from your site I greatly would appreciate if you could update the URL. If you haven’t linked Media Hunter then I would equally appreciate the new "link-love".

Thanks in advance.

Popularity: 5%

The now legendary Honda Accord "Cog" television commercial. Apparently never officially aired in the USA but downloaded and viewed by 20 million people in that country.

Popularity: 5%

A few weeks ago The Marketer and I

posted about an interesting job advertisement
that was doing the
rounds. It probably wasn’t
hard for many readers to work out that it was for my Newcastle advertising agency, Sticky.

The campaign to attract a new web designer is a great example of the direction we are taking Sticky. Employ totally different thinking to traditional advertising challenges.

And didn’t it work a treat?!

Read the rest of this entry »

Popularity: 5%

Amazing. Thought provoking. Insightful. Paul Isakson might be onto something here. Discuss:

| View | Upload your own

Popularity: 1%

Source: Michael Bodey, The Australian

CHANNEL Ten will become the first television network to abolish on-screen
credits at the end of programs as it tries to stop viewers switching
channels between shows, but the move is likely to be contested by
industry guilds.

Read the rest of this entry »

Popularity: 1%

New social media trends are numerous. Some shine brightly and have a lasting effect on the new media landscape, while others burn out quickly.

My compatriot Gordon Whitehead over at The Marketer has just posted a wonderful insight into this phenomenon and the stages they go through titled The Social Media Adoption Process. Its good reading.

Popularity: 1%

The rumours were true. As reported in Media Hunter back on 29 May, NEWFM’s new breakfast team in Don Mayo and Steve St. John, or Don and St. John as they are calling themselves.

The new team commenced on-air today as part of a "soft" relaunch of the low rating radio station.

The station’s music appears to be a little more rock oriented than before but the playlist is very broad with 70′s, 80′s, 90′s and 00′s music all in rotation and a tag line of "Maximum Music Variety" suggesting that they will be going after a broad audience from about 25 to 54 years.

Media Hunter readers largely recommended a narrower rock focus aimed more at 18-39 year olds when it was discussed passionately back in April, however the powers-that-be seem to be going after KOFM’s heartland with the new line-up and playlist, rather than trying to wedge in between KO&NXFM.

It will take a few surveys for this to shake out. Don’t expect much movement in Survey 2 this year, but by Survey 3 at years end we should begin to see if Newcastle is taking to the latest version of NEWFM.

The NEWFM website still shows the old breakfast team and on-air lineup, old tag line and info. The site has been under construction most of the year, so its not a big source of information for listeners at this stage.

Popularity: 1%

Newcastle Television ratings week 23, 2008

Prime had a slightly better week last week scraping back 2 points on the previous weeks ratings. This narrowed the gap between NBN and Prime to 10 points after stretching out to 14 points in week 22.

NBN’s reliable formula of News, 60 Minutes and CSI pulled big numbers, while Prime’s Australia’s Got Talent was their best performer.

Southern Cross Ten slipped slightly.

Read the rest of this entry »

Popularity: 5%

Source: David Dale, Sun Herald blogs

All combatants in any war think God is on their side, but last
week, Channel Seven could make this claim more strongly than Channel
Nine, because it was saved by The Vicar Of Dibley. Until Friday, Nine was winning the week, thanks to shows such as CSI, Sea Patrol and Domestic Blitz, which appeal to older viewers. But on Friday Better Homes And Gardens brought Seven neck and neck with Nine, and on Saturday the portly prelate pushed Seven’s nose in front.

The prime time audience shares were Seven 28.2 per cent, Nine on
27.7, Ten on 20.4, ABC on 18.1 and SBS on 5.6. See below for the most
watched shows of the week.

On Pay TV, the most watched were the World Cup soccer qualifier
between Australia and Iraq (Fox Sports 3) 330,000; NRL Wests Tigers v
Cowboys (Fox Sports 2) 291,000; Australia’s Next Top Model (Fox8) 232,000; and The Simpsons (Fox8) 221,000. The ABC triumphed with Spicks And Specks (1.37m) and The Gruen Transfer (1.27m) and SBS scored with a new season of Top Gear (786,000).

Read the rest of this entry »

Popularity: 1%

Neil Perkin has a simply brilliant presentation answering my question: What is Media in 2008?

| View | Upload your own

Popularity: 5%