News Digital clicks on to a bright idea
7Feb08

Source: Lara Sinclair
, The Australian

NEWS
Digital Media has launched a performance-based network of advertising
spots on its websites to cash in on the growing popularity of
cost-per-click or cost-per-action advertising on the internet.

The
launch of the News Performance Network this week is expected to give
NDM access for the first time to up to 40 per cent of the online
display advertising market, which is sold on a performance basis.

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New programs jostle for market share
7Feb08

Source: Michael Bodey, The Australian
CONVENTION says the official television ratings year is a fait accompli: the Seven Network will win convincingly.

Yet
analysis of schedules for the official survey year, beginning on
Sunday, suggests there are many opportunities for Nine to wrest back
share from Seven.

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Bloody hell, let’s have another go
7Feb08

Source: Lara Sinclair, The Australian 
TOURISM
Australia looks set to finally dump the controversial $180 million
"Where the bloody hell are you?" global advertising campaign starring
model Lara Bingle, after calling a review of its advertising agencies.

Tourism
sources said the authority began what will be one of the year’s
biggest, hardest-fought and most coveted pitches in December, less than
a month after Labor came to power, although existing contracts do not
expire until June.

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Newcastle Foreshore Triathlon Success
5Feb08

Sticky Advertising were heavily involved in the successful running of the recent Newcastle Foreshore Triathlon. The agency introduced new major sponsors Xerox Business Centre and Southern Cross TEN to the event and were minor sponsors themselves.

Sticky managed the advertising and promotion of the event, securing a significant on-air commitment from Southern Cross TEN and a host of PR opportunities for the organisers.

The Foreshore Triathlon has been run annually by the Newcastle Triathlon Club and is the premier triathlon event in Newcastle. The recent February 3 running was the 18th in the event’s history.

Sticky would like to thank Xerox Business Centre and Southern Cross TEN for their support, and congratulate the Newcastle Triathlon Club on another successful event

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