Not quite a year ago, Drew McLellan and Gavin Heaton asked a question — would you like to write a business book. And
over 100 people responded from all over the world … contributing 400
words each to the book Age of Conversation.
Part way through the project, Drew and Gavin decided that they would go
ahead and do it again in 2008.
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Sticky Advertising is bringing the movers and shakers of the media industry to present the inaugural Sticky Media Showcase 2008.
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Source: Nick Tabakoff, The Australian
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Source: AAP, The Australian
JOURNALISTS at five Fairfax regional newspapers in NSW will begin industrial action next week in a bid for more pay.
Rolling strikes and stoppages will hit the Western Advocate in
Bathurst, Dubbo’s The Daily Liberal, the Northern Daily Leader in
Tamworth, the Maitland Mercury and the Central Western Daily in Orange.
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Source: AAP, The Australian
A
COURT has adjourned a case against members of ABC TV’s satirical team
The Chaser, accused of breaching security during last year’s APEC
summit, after new information came to light.
The
case was adjourned because the information would affect it, the hearing
at Sydney’s Downing Centre Local Court was told today.
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TEN Network Press Release:
Network Ten and FOXTEL today announced they had
secured the exclusive Australian broadcast rights to the 2010 Commonwealth Games
in Delhi, India.
The agreement will see TEN and FOXTEL deliver Australian
viewers the most comprehensive coverage of this blue ribbon multi-sport event
ever seen on Australian free-to-air and subscription television.
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Source: James Ashton
AFTER colonising cyberspace, Google is going into the newspaper business.
The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.
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Source: The Australian
A
TV ad featuring a g-string clad pole dancer trying to cope with her
fast food cravings was the most complained about advertisement in 2007,
according to the Advertising Standards Bureau.
The
ad for Nando’s Restaurants attracted more than 300 complaints from the
public, largely because of the level of nudity of the pole-dancing
woman.
The ASB dismissed the complaints against the ad, after deciding it
did not contain sexual, nude or discriminating material that was
inappropriate during an M rated time zone.
Second on the list of most complained about ads was an advertisement
for Advanced Medical Institute which asked: "Want longer lasting sex?".
It received more than 140 complaints which were also dismissed.
Of the 10 ads which attracted the most criticism from the public,
the ASB only upheld complaints against three of them – two of which
were McDonald’s ads.
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Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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