FROM web video to the writers’ strike fallout, industry heavyweights are saying 2008 will be big.
Nielsen rules the airwaves
Source: Michael Bodey, The Australian
ELECTRONIC
measurement of radio ratings remains a dream, although radio streamed
via the internet or mobile phones will be assessed in the new ratings
system implemented from 2009.
Incumbent ratings
provider, Nielsen Media Research, has won Commercial Radio Australia’s
competitive tender contract for radio ratings measurement in 2009-11
with a two-year opportunity for extension, beating Ipsos and Roy Morgan
Research.
The year online meets the Olympics
Source: Sally Jackson, Lara Sinclair, Michael Bodey, Simon Canning and Jane Schulze, The Australian
Editors Note: A detailed look at forecasts for Search, Talent, Media Buying, Radio, Regulation, Community, Advertising, Magazines and Production in 2008.
On edge to see if party’s over
Source: Simon Canning, The Australian
AFTER
years of buoyancy and growth the media industry is viewing 2008 with a
sense of trepidation, watching warily to see if the sliding sharemarket
will finally bring an end to the advertising honeymoon.
Prime shot at ratings
Source: Anita Beaumont, The (Newcastle) Herald
Prime Television’s Australian Open tennis has delivered the network a rare weekly ratings win in Newcastle.
In the week beginning January 20, Prime’s blanket tennis coverage dominated evening viewing in the Hunter, winning four of the seven nights.
Nine drops behind Ten in ad market
Source: Jane Schulze, The Australian
THE
Nine Network has for the first time the lowest advertising revenue of
any Australian commercial TV network, new figures reveal.
Nine Network has for the first time the lowest advertising revenue of
any Australian commercial TV network, new figures reveal.
Figures
compiled by KPMG revealed Nine’s share of the national advertising
market for the six months to December 2007 was only 30.81 per cent -
the worst in its history.
Successful Showcase
Yesterday we held the inaugural Sticky Media Showcase in Newcastle. This was an initiative of my agency Sticky Advertising, bringing together the region’s media to present on the latest developments and plans for 2008. Clients and contacts of the agency were privy to some exciting news including the latest media ownership changes and how they will affect this market.
No new series but a possible Kath & Kim Telemovie ahead
Source: The Herald Sun, Media Spy
Foxy moron fans, crack open the cardy: Seven has dropped its strongest hint about Kath & Kim’s
return to the small screen. At Tuesday night’s 2008 program launch,
Seven said the hit comedy was one of the shows that would air this
year. But fans may have to endure weeks of repeats before new episodes
are shown.
MySpace signs ABC content deal
Source: AAP
MYSPACE
users can now share their favourite Australian television shows after
the signing of a new deal with the national broadcaster.
The Australian Broadcasting Corporation and its British counterpart,
the BBC, have signed an agreement with MySpace allowing the use of
their video content on the social networking website.
the BBC, have signed an agreement with MySpace allowing the use of
their video content on the social networking website.
Martin not happy at Sunday’s earlier slot
Source: Nick Tabakoff, The Australian
THE
Nine Network is planning to move its blue-chip current affairs program
Sunday from 9am to a 7.30am timeslot, a move that could cost the
program its high-profile new co-host, Ray Martin.
The
plans are understood to include a move away from the trademark Sunday
"cover story" format to a series of shorter, tabloid-style reports,
punctuated by news bulletins.
The Bulletin axed after 128 years
Source: Simon Canning, The Australian
AUSTRALIA’S oldest news magazine, The Bulletin, has been closed after more than a century of publishing.
ACP
announced the closure of the magazine, launched in 1880, this morning,
saying it had become unsustainable with sales of just 57,000.
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