Source: Newcastle Herald
Prime Television has had its best year in its 15-year history in Newcastle, closing the gap on NBN.
Prime benefited from the success of Kath & Kim, City Homicide and Dancing With the Stars.
Its news performed well, as did current affairs show Today Tonight.
Ratings figures show Prime increased its audience share for
prime-time viewing from 6pm to midnight by 3.07 percentage points this
year.
The ratings season began in February and ended last Saturday.
The figures, which were released yesterday, showed Prime had 25.36
per cent of Newcastle’s audience, compared with 22.29 per cent last
year.
A Prime spokeswoman said the increase “definitely came at the expense of NBN”.
“It’s been the best year in our history,” she said.
NBN has fallen from 36.95 per cent of the audience last year to 33.75 per cent.
Network Ten went from 19.09 per cent last year to 18.6 per cent.
Prime made gains in the Newcastle news hour, which runs from 6pm weekdays.
Prime gained 6.24 percentage points to secure 28.89 per cent of the average audience share.
NBN lost 6.7 points, dropping to 45.54 per cent of audience share.
Newcastle’s top show of the year was the NBN news Newcastle flood
special, attracting 192,330 viewers, followed by the second State of
Origin rugby league match with an audience of 182,254.
Rugby league programs secured 16 of the top 20 programs.
The spring specials of Burke’s Backyard, the finales of The Biggest Loser, Big Brother and Dancing With the Stars and Kath & Kim and Sea Patrol polled strongly.
Other programs to do well included Summer Heights High, The Chaser’s War on Everything, Thank God You’re Here, Australian Idol’s first semi-final and Backyard Blitz.
On the national scene, Seven defeated Nine in all major timeslots.
In September, The Chaser’s War On Everything APEC motorcade stunt drew 2.24 million viewers, one of the best results for an ABC show.
SBS retained its audience share of 5.5 per cent, on the back of repeat successes such as Top Gear and Inspector Rex.