THE
Seven Network has won the television ratings race for the first time in
a non-Olympics year since 1980, overtaking the vanquished Nine Network
by more than two share points.
Channel 7 CEO David Lecke happy to win this years TV rattings. Picture: Lindsay Moller
Seven’s
winning share, ahead of the last day of the official 40-week OzTAM
ratings year on Saturday, is 29.0, Nine’s is 26.9, Ten’s is 22.3, the
ABC’s 16.6 and SBS’s 5.5.
Seven’s chief executive David Leckie declined an interview with
Media yesterday, saying he preferred to let the record speak for
itself.
Australian advertising guru and Mitchell Communication Group
executive chairman Harold Mitchell said Mr Leckie could take the credit
for the resurgence.
"He invented the meaning of the word momentum in television
operations, and Seven has it. You’ve got plenty of competition now that
he has raised the bar to a very high level."
Last week Mr Mitchell said Seven was set to break through the magic
40 per cent revenue share barrier in the $2.8 billion metropolitan TV
advertising market for the first time.








