New England/North West/ Mid North Coast TV ratings week 40
8Oct07

Most watched programs

1    Rugby League Grand Final    NBN    126
2    Rugby League Grand Final Presentation    NBN    101
3    NBN Evening News Sunday    NBN    82
4    Rugby League Grand Final Entertainment    NBN    80
5    Rugby League Grand Final Preview    NBN    74
6    Rugby League Grand Final Premiere League    NBN    68
7    Just For Laughs    NBN    59
8    The Force    PRIME    58
9    Prime News Monday to Friday    PRIME    57
10    Rugby League Grand Final Jersey Flegg    NBN    55

Station ratings

            Week 40 2007    Week 40 2006    Prog 2007    Prog 2006
NBN            35.2                36.5                30.8                33.7
PRIME        28.5                27.1                31.8                29.8
TEN            17.4                20.0                19.4                20.1
ABC            14.9                12.3                13.3                12.2
SBS             4.0                  4.1                 4.7                    4.2

Popularity: 1%

Newcastle TV Ratings week 40
8Oct07

The NRL Grand Final always ensures NBN a huge audience and this year was no exception with the game and entertainment for Grand Final dominating this weeks ratings.

Most watched programs

1    Rugby League Grand Final    NBN    166000
2    Rugby League Grand Final Presentation    NBN    120000
3    Rugby League Grand Final Entertainment    NBN    108000
4    City Homicide    PRIME    97000
5    NBN Evening News Sunday    NBN    96000
6    A Current Affair    NBN    92000
7    NBN Evening News Monday to Friday    NBN    92000
8    The Force    PRIME    92000
9    Dancing With The Stars 7    PRIME    85000
10    Sea Patrol    NBN    82000

To put things in perspective the next 3 regular programs were

11 Border Security PRIME 79000
12 NBN News Saturday 78000
13 McLeods Daughters NBN and Ghost Whisperer PRIME 67000

Therefore, excluding the NRL Grand Final the honors were fairly even between NBN and Prime for the week. It will be interesting to see the results now that Rugby league is over.

Station ratings

            Week 40 2007    Week 40 2006    Prog 2007    Prog 2006
NBN            35.7                37.9                34.6                37.1
PRIME        26.7                20.5                24.9                22.1
TEN            17.1                18.1                18.3                19.1
ABC            14.8                17.1                16.2                16.1
SBS            5.6                    6.3                5.9                   5.6

Popularity: 1%

National TV Ratings week 40
8Oct07

Source: Sydney Morning Herald

Last weekend the AFL and NRL grand finals became the most watched
programs in the country this year, making Ten’s coverage of the Rugby
World Cup look as disastrous as the Wallabies’ campaign.

The Australia-England quarter-final kicked off at the
not-unreasonable hour of 11pm on Saturday but attracted only 795,000
viewers in the five major capitals, leaving it wallowing in 71st
position in last week’s ratings. With England shunting the Wallabies
out of the competition, Ten’s rugby ratings will likely plummet.

Meanwhile, Nine’s coverage of the NRL grand final won the ratings
last week with an average of 2.422 million viewers. The pre-match
entertainment also proved a winner, coming in sixth with about 1.6
million people watching Shannon Noll, Rogue Traders and the Hoodoo
Gurus belt out a song or two.

But the NRL grand final – with two teams from the two biggest
markets – could not draw more viewers than Seven’s AFL decider – which
won the previous week’s ratings.

With Australia out of the Rugby World Cup, Ten can at least draw some solace from Rove McManus’s turn at game-show hosting.

Are You Smarter Than a 5th Grader? drew 1,187,000 viewers last week, losing just 39,000 viewers from its debut the week before.

Seven’s Bionic Woman remake debuted last week, coming in at
No. 7 with 1,590,000 viewers, even though it was missing the
slow-motion "bionic" actions that made the original so great.

Seven won the weekly ratings with 30.5 per cent audience share, followed by Nine with 26.7 per cent and Ten with 20.8 per cent.

Popularity: 1%

SC TEN Bounces back
5Oct07

Southern Cross Ten had one of its biggest nights of the year on Wednesday taking out the night across all four markets in total people 19:30-22.30.

The night started with the second week of Are You Smarter than a Fifth Grader? then moved on to the anticipated series return of HOUSE which came
#1 in total people across the four aggregates
#1 16-39
#1 18-49
#1 25-54
And won each aggregate separately too!

Then came the brand new series LIFE, which had a better launch than
anyone could have asked for!
#1 in total people across the four aggregates
#1 16-39
#1 18-49
#1 25-54
And won each aggregate separately too!

Bringing Southern Cross Ten up to be the #1 station for the night!

This is a big turnaround from earlier this year when SC TEN struggled to find any good news in their line-up. Big Brother underperformed this year and only House regularly performed well.

The second half of the ratings year has seen the station return to form with Thank God Your Here, Fifth Grader, Idol, House and now LIFE.

Regular programs such as The Simpson, Law and Order and NCIS continue to rate well for certain demographics and are cost-effective advertising options.

The Hunter television market is finally experiencing some welcome competition.

Popularity: 9%

Future in the mix as TV ads take a hit
4Oct07

Source: Lara Sinclair, The Australian 

THE
$3.5 billion television market took another hit this week with the release
of a landmark study that suggests the power of TV advertising has
slipped markedly in 18 months.

The 3D study –
looking at the world through the eyes of consumers — released by media
agency MindShare shows that TV commercials are the second most powerful
promotional channel, noticed by 57 per cent of people, down from 61 per
cent in the previous survey.

Surprisingly, the channel most often noticed by consumers — who
were prompted once an hour to enter information into a personal digital
device about which commercial messages they had just seen — was the
old-fashioned shop window, noticed by 66 per cent of people.

MindShare Insights director Mary-Ellen Vincent said advertisers
would get more bang for their buck by layering messages designed to
reach people in their homes with others that would reach them on the
move.

"There is a hierarchy of receptivity based on location," Ms Vincent said. "People are noticing less advertising at home."

Read the rest of this entry »

Popularity: 1%

Gyngell looks to shake-up at Nine
4Oct07

Source: Nick Tabakoff, The Australian

INCOMING
Nine Network chief executive David Gyngell has stamped his authority
weeks ahead of his start date, holding round-the-clock meetings and
phone conferences and making it clear he thinks the broadcaster is "in
a bad way".

Mr Gyngell has been bunkered down at Nine’s Willoughby headquarters in Sydney since early on Monday.

He has devoted virtually the entire time to holding discussions
about the network’s future, despite still officially being the Los
Angeles-based head of US operations for British TV giant Granada. Mr
Gyngell will return to LA later this week.

Informed sources said Mr Gyngell had met or talked to up to 40
people at the network individually on Tuesday alone, at one point
appearing at a meeting of network media buyers.

He continued meetings and discussions at the network yesterday.

Prominent among the topics have been frank admissions about the state of Nine.

According to one Nine insider: "He’s basically said that Nine is in
a bad way and that he accepts that we’re not performing as well, or
anywhere near as well, as we should."

Read the rest of this entry »

Popularity: 1%

Age of Conversation Update
3Oct07

The collaborative marketing book "Age of Conversation"
continues to sell well around the world thanks to theArun1
collective efforts of its authors and fans.

Last week the book was featured on the cover of Dubai-based Khaleej Times’ Weekend magazine. This was due to the tireless efforts of contributor Arun Rajagopal who is based in Oman.

With the assistance of some friends, he has single handedly run a
strong promotional campaign bringing the book to the attention of
mainstream media in the Middle East.

To read the full article click here.

Popularity: 1%

New England/Northwest/Mid North Coast TV Ratings week 39
3Oct07

Most watched programs:

1    Rugby League Final Series PF 2 Storm v Eels NBN 81000
2    NBN Evening News Sunday NBN 76000
3    The Force PRIME 70000
4    Border Security PRIME  66000
5    Prime News Monday to Friday PRIME 62000
6    Kath & Kim PRIME 53000
7    Seven News Monday to Friday PRIME 52000
8    Home & Away PRIME 52000
9    Sea Patrol NBN 52000
10    Australia’s Funniest Home Video Show NBN 51000

Station ratings:

                Week 39 2007    Week 39 2006    Prog 2007    Prog 2006
NBN                29.9                31.7                30.7                33.6
PRIME            32.1                28.5                31.9                29.9
TEN                18.4                24.3                19.5                20.1
ABC                15.5                11.4                13.3                12.2
SBS                4.0                    4.0                4.7                  4.2

Popularity: 1%

Newcastle TV Ratings week 39
3Oct07

Apologies for lack of ratings results last week, as I was on leave. Normal transmission has resumed.

Most watched programs:

1    Rugby League Final Series PF 2 Storm v Eels NBN 113000
2    NBN Evening News Sunday NBN 112000
3    City Homicide PRIME 99000
4    Burkes Backyard Spring Special NBN 97000
5    Thank God You’re Here 3 TEN 93000
6    Kath & Kim PRIME 87000
7    NBN Evening News Monday to Friday NBN 87000
8    A Current Affair NBN 87000
9    Dancing With The Stars 7 PRIME 86000
10    Sea Patrol NBN 86000

Station ratings:

             Week 39 2007    Week 39 2006    Prog 2007    Prog 2006
NBN            30.7                36.8                    34.6            37.0
PRIME        25.6                19.7                    24.9            22.2
TEN            21.2                20.1                    18.4            19.1
ABC            16.1                17.8                    16.3            16.1
SBS            6.4                    5.6                    5.9              5.6

Popularity: 1%

Roger Clements forced to leave 2HD
1Oct07

One of the Hunter’s longest serving radio identities, Roger Clements, has been forced to leave radio 2HD by owner Bill Caralis.

Clements, a 30 year employee of the station, was phoned by Caralis last Wednesday and told to accept a "redundancy package" as he was no longer wanted at the station. Given 24 hours to comtemplate this, Caralis then rang again the next day to inform Clements he had no choice but to leave and instructed him to pack his stuff immediately.

During his career at the station Clements has filled roles in copy, on air, operations manager and sales manager. In 2004 he was being considered by Caralis as a potential General Manager following the resignation of George Liolio ( a role that has never been properly filled since).

The last 3 years have seen an alarming exodus in talent and experience from the 2HD/NEWFM Sandgate stations with the sales team being decimated, music directors resigning, both techicians resigning and more as staff tire of Caralis’s ownership and lack of investment in the stations.

Roger Cllements was only a few years off retirement after years of dedicated service and deserved much better than to be shown the door in such abrupt circumstances. Its another sad chapter in the decline of a once mighty and historic station.

Note: Media Hunter is a former employee of 2HD/NEWFM having worked with Roger Clements and for Bill Caralis.

Popularity: 1%