The rise of the web has led to a fundamental change in the way we research, share information and shop. Search engine optimisation, blogging and social media have combined to create a new form of marketing around attracting potential customers rather than interrupting them. It’s called inbound marketing.
This excellent infographic from Voltier Digital – Inbound Marketing Rising, the dawn of marketing you won’t hate – demonstrates the differences between Inbound Marketing and the traditional Outbound Marketing. In light of recent studies revealing that Australasian marketers are lagging in tech and social media expertise these are some statistics that need to be shared:
1. 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list. Tweet this stat
2. 91% of email users have unsubscribed from a company email they previously opted into. Tweet this stat
3. 84% of 25-34-year-olds have left a favorite website because of intrusive or irrelevant advertising. Tweet this stat
4. 86% of people skip television ads. Tweet this stat
5. 44% of direct mail is never opened. Tweet this stat
6. The average budget spent on company blogs and social media has nearly doubled in the last 2 years. Tweet this stat
7. 57% of businesses have acquired a customer through their company blog. Tweet this stat
8. 42% of businesses have acquired a customer through Twitter. Tweet this stat
9. 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. Tweet this stat
10. 57% of companies have acquired a customer through LinkedIn. Tweet this stat
11. Inbound marketing costs 62% less per lead than traditional outbound marketing. Tweet this stat
These are some the reasons why we built our business offerings around Inbound Marketing at Sticky and why we launched NLYZR as a quick and easy search engine optimisation tool.