I just came across this fascinating post full of stats about social media usage. It was written by Belle Beth Cooper and published on Buffer.
If you’re managing social media for your business, you will be interested to know about some of the most surprising social media statistics this year.
You can read the full post here, but I thought there was too much great info that I needed to share with you. Here are ten that might make you rethink the way you’re approaching social media:
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
Tip: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.
2. 189 million of Facebook’s users are ‘mobile only’
Tip: It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.
3. YouTube reaches more U.S. adults aged 18–34 than any cable network
Tip: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.
4. Every second 2 new members join LinkedIn
Tip: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase. Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.
5. Social Media has overtaken porn as the #1 activity on the web
Tip: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.
6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
Tip: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.
7. 93% of marketers use social media for business
Tip: If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.
8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them
Tip: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.
9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger
Tip: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.
10. 25% of Facebook users don’t bother with privacy settings
Tip: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.