Neil Perkin at Only Dead Fish is one of my favourite bloggers and a great marketing mind. He has just released a sensation slide show called Goodness & Happiness (2) which is really worth a look.

Maybe this should be our collective approach to business in 2009. Nuff said.

Newcastle must have had all eyes glued to NBN Monday night to watch the number one most watched program of the week, Domestic Blitz. The Domestic Blitz team were back to bring some well-earned joy to the lives of a family that touched the hearts of the nation in a 90-minute special episode of Nine’s hit lifestyle series on Monday at 7.30pm. The leader boards constant winner - Packed to The Rafters was shafted down two spots last week with Domestic Blitz and The Zoo jumping up the ratings as most watched programs. Compared to a 3.1 lead the week before for the ratings winner NBN, this week wiping the board with a 7.4 point lead over rival channel Prime.

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The hottest names on television last week were Bianca Saez and Dawn French. Saez almost gave Channel Nine a ratings victory, and French showed why the ABC should have fought harder to keep Andrew Denton doing his interview program Enough Rope next year.

Saez is a former sufferer from Tourette syndrome, and renovating her home was the theme of a special edition of Domestic Blitz which attracted 1.7 million mainland capital viewers on Monday night. French is the star of The Vicar of Dibley, and her thoughts on life and weight brought 1.2 million to Denton’s program on Monday night.

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Nominate your favourite Australian media and marketing posts of 2008

The Moggies Has a Logo

All good bloggers know (or are learning) that quality tends to win out over quantity when it comes to posts. One really thought provoking, well written posts can deliver more traffic, subscribers and attention than 20 ordinary posts.

The penny really dropped for me soon after I relaunched Media Hunter with a new look and format a few months ago. Rather than pumping out countless random posts and regurgitating facts and news from around the world, I decided to post less regularly, taking the time to identify poignant topics and research them well before tapping out the post.

It was a good decision. Two of my more recent posts (…The sound of a marketing and media revolution and A Turning point in media and marketing history?) have gone on to be the most read Media Hunter pieces ever (OK I am no Seth Godin, but I was happy) while another post on Barack Obama’s digital marketing strategy, A Web 2.0 President?, resulted in editorial coverage in Adnews thanks to Mark Chenery.

The point is that quality counts.

When Katie Harris asked readers of her Zebra Bites blog to send her some brain food and inspiration via links to the posts they were most proud of, I started thinking…..maybe we need to honour the best Media and Marketing Posts of the Year. A sort of Walkley Awards for Media and Marketing Weblogs.

Welcome to THE MOGGIES!

So, please submit your nomination for the best Australian media and marketing blog posts of 2008. It could be one of yours, or it be by someone else. The only conditions are that it be Australian, be media and marketing focused, was originally posted in 2008 and that is original work.

I will take nominations until midnight Friday 12 December (AEST) then shortlist the Top 10 posts before announcing the Gold Moggy at a Gala blog posting (pizza and beer for me) on Monday 22 December.

In true web style the winner will receive….no compensation or prizes but lots of kudos, links and well-deserved praise.

So over to you: What is your Moggy nomination for Australian Media and Marketing Post of 2008? Just post a link in the comments to nominate or email me at enquiries@stickyads.com.au.

UPDATE: 17 NOVEMBER - Experienced journalists and new media analysts Mark Chenery and Mark Jones have agreed to help judge the Moggies. Mark Jones is a technology and business journalist of over 10 years standing. He is the former IT Editor of Fairfax Media’s Australian Financial Review. Mark Chenery is the DigitalWatch writer for Adnews (until 12 Dec 2008) and has just announced his move to Austcare.

The two Mark and Mark will assist me in rating the Top 10 Australian Media and Marketing blogposts for 2008.

I recently posted that the economic crisis could provide a turning point in marketing and media history and based most of my commentary on observations of how the media would be affected at a critical time when emerging media and technologies were gaining a foothold in the marketplace.

Just over a month later I would suggest my observations were closer to realisation than I anticipated, and not just due to the economy.

In that time we have seen the first black man swept into power in the USA on the back of some amazingly effective groundswell marketing and fundraising that has re-written political campaigning forever.

And now the trickle of news indicating change was underway has become a torrent of commentary and press releases, especially in America.

Here are just some of the stories that have caught my attention in the last few weeks. You don’t need to read the entire articles, just the headlines, to realise that something big is happening:

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The Melbourne Cup was both the most talked about and watched program in Newcastle last week. Swapping the average day to day routine, for glamorous hats and the hopeful punt. Prime took first place on the leader board for having the highest amount of Novacastrians watching in dear hope they would score a small fortune, or for some lucky ones a large win! However unlike Bauer, NBN did take the win by more than a nose, leading the ratings game by 3.1 over Prime and a big 6.9 over TEN.

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National TV ratings: source David Dale, Sun Herald blogs

 The TV networks seemed to be in a carefree Melbourne Cup mood all week. As a result, they were taught a lesson about viewer loyalty. On Monday, Channel Seven rehashed its failed game show, The Rich List, and repeated its hit cop show City Homicide, with the result that Channel Nine won the night. On Wednesday, Nine showed a Will Ferrell movie instead of The Mentalist, and lost 400,000 viewers, while Ten replaced House with an extra episode of the cop show Life, and lost 200,000 viewers.

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Last weeks ratings game tells a tale similar to Primes most popular show, Pack To The Rafters. Prime again a clear leader on the board, takes 5 out of the 10 top most watched shows for last week. NBN coming in with a close 4 spots on the chart, however when it comes to what really matters - the numbers NBN takes out the ratings again for the week that was. What can we say though, a packed house full of relatable dramas and a tear jerker show about reuniting families that will break even the hardest soul, we just can’t get enough of. What’s even more brilliant to see though is that 9 out of the 10 most watched programs in Newcastle are Aussie. Oi Oi Oi. Read the rest of this entry »

National TV ratings: source David Dale, Sun Herald blogs

Channel Seven may be smug about its prospects of winning the year, but it’s the ABC that has the most to celebrate. Over the year so far (excluding the Olympics) it has averaged 17.6 per cent of the prime time city audience — up 5.5 per cent on last year, while Seven’s share (28.4) is actually down 3 per cent on last year (Nine is up marginally with 27.3, Ten is down 4 with 21.2, and SBS is up 1 with 5.6).

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The third radio ratings results of 2008 have given 1233 ABC a considerable lift in ratings against Newcastle’s commercial radio stations, increasing market share in the all important breakfast timeslot by 1.9%.

NXFM is still the ratings leader with a dominant 20.6 share down 1.9%. Stablemate KOFM maintains its second position with 18.4% up 0.1%. 2HD share dipped to 14.8 down 0.8% and NEWFM maintained its overall position on 6.4%.

The biggest loser is NEWFM breakfast, dropping a whole percentage point to 4.9% on the back of last months 0.8 increase. Guy Ashford has a big job ahead to challenge the market leaders.

Newcastle Radio Neilsen Media 3/2008 Survey Result

Station          Overall       Breakfast      Cumulative
NXFM                20.6 (22.5)     21.3 (23.0)       181000
KOFM                18.4 (18.3)     18 (18.3)          148000
2HD                  14.8 (15.6)     15.7 (16.3)       84000
1233 ABC          10.4 (9.2)       13 (11.1)          84000
NEWFM              6.4 (6.4)         4.9 (5.9)           81000
Triple J               7.1 (7.0)         6 (5.8)             57000

Source: Neilson Media Research